In the last few days the release of Nike's Dream Crazier Advert has been gaining a lot of attention in the field of women in sport. It showed some of the greatest female athletes performing at their highest standard.
It got us thinking about the gender gap in terms of sport; it highlights the need for our sports bras more than ever. Women should feel confident and empowered in what they do and what they wear which is why we created Zbra.
I am the Marketing Director of Zbra, the empowerment of women in sports is close to my heart. Along with 41% of the British population I once didn't feel confident enough to go the gym. I felt like i would be judged and didn't think i would fit in. One time at the gym i was asked to move to a different piece of equipment as a man came up to me and said he needed it as he had 'Proper training to do'. Being new to the gym, i gave in and then left and didn't return for months.
I look back and think how ridiculous this is! Everyone has the right to go to the gym or participate in sport. Its time to stop this gender gap and encourage
women to step outside there comfort zone and Dream crazier and #JustDoIt
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